

My role on this project was experiential designer at MATTE Projects. My responsibilities included creative devlopment of the guest journey, laying out the floorplan, 3D modelling and rendering all the touchpoints / scenic builds, creating fabrication drawings / communicating design intent to our fabrication partner, and sourcing furniture and props within NYC. I worked under ACD Andre Brown, and alongside graphic designer Nick Wilson

In celebration of Donald Duck’s 90th birthday, we brought his iconic cartoon antics to life blended with the energetic world of New York City. Reality and animation collided, with surreal cartoon-inspired elements fusing into the tangible world of a ‘90s birthday block party.










Donald’s birthday was such a success, that Disney has enlisted MATTE and team to create a series of follow-up events across the world. See our recent activation in London HERE, and more to come!











