Trinity Montgomery

(experiential designer)
professional:

For Disney: House of Mouse London (2024)

For Disney: Donald Duck's 90th (2024)

For Vans: AVE 2.0 Workshop (2024)

For Netflix: Rebel Moon Rave (2024)

For LPGA: Putt Like A Lady (2023)

For Walmart: The Slayground (2023)



personal/educational:

Body Meets Chair, Chair Meets Body (2022)

Emma XTC: visual identity (2022)

Why do u get dressed in the morning? (2021)

tmonty1199now (2021)

With Mitchell Hiers: Terraware (2019)


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©2024 Trinity Montgomery
At the AVE 2.0 Workshop we examined the DNA of LA’s grimiest skate spots.

Topographical contours of torn wheatpaste, wheelmarks left on walls, and upturned slabs of concrete are physical artifacts of the street skate culture that Anthony Van Engelen was molded from. Through analyzing and deconstructing the urban environment, we told the story of Vans’ most technologically advanced shoe to date, honoring AVE’s legacy, while looking towards the future.




My role on this project was experiential designer at MATTE Projects. My responsibilities included creative devlopment of the guest journey, laying out the floorplan, 3D modelling and rendering all touchpoints / scenic builds, creating fabrication drawings / communicating design intent to our fabrication partner, and sourcing furniture and props within LA. I worked under ECD Michael Yu, senior experiential designer Andre Brown, and alongside graphic designer Nick Wilson.

The client came to us to throw a launch party for the AVE 2.0 shoe at their DTLA store. Through museum-style displays showcasing key moments in the development of the design, photo exhibits of AVE and friends through the lens of his favorite photographers, and a centerpiece product pedestal, we told the story of the new shoe through the lens of AVEs career.

"Arrival stairway" render "History Wall A" render "History Wall B" render "AVEs Wall" render "Test Wall" render "Test Wall" detail
In the center of the space, we designed a scenic display for the new shoe. Meshing digital technology into the grimy streetscapes of LA was a challenge, and we went through many iterations developing the balance between futuristic forms and industrial materials.

"Hero product display" final design "Hero product display" alt version "Hero product display" alt version "Hero product display" alt version "Hero product display" alt version "Hero product display" alt version detail
After the VIP event in the DTLA store, Vans took over a parking lot down the block for an impromptu skate jam. We were tasked with laying out this space so it felt elevated and created a high-energy environment for both a pro demo session, and a “Cash for Tricks” open skate.

"Parking lot entrance" render "Parking lot exit" render "Parking lot plan" render

The launch event paid tribute to the skater’s legacy, while staying true to Vans’ DIY attitude, featuring a panel with a skate historian, DJ sets with a live MC, and skate video screenings. The after party in the parking lot got rowdy with a wallride contest and Steve Van Doren handing out cash for tricks.